First, what is your planned revenue model with AdMob? Is it to earn revenue from users who will click on ads? Next, how popular do you anticipate your app to be? In other words, how heavily will you promote it? Will you promote it both organically and through advertising?

Then, based on your planned revenue model, how engaging will your app be to your users? If you are relying solely on ad clicks, then you will need your users to be using your app regularly so that they are seeing ads that will get them to click.

All of these things will factor into how much revenue you can earn from AdMob.

As far as specifics, here are some ... Read more »

To protect the security of accounts, Google requires you to verify your address before we can send you any payments.

When your earnings reach the verification threshold, we’ll mail a Personal Identification Number (PIN) to the address shown in the Payments section of your account. When you receive your PIN, enter it in AdMob to verify your address. Note: It may take 2 to 4 weeks for your PIN to be delivered by mail.

Enter your PIN to verify your address

If you've received a letter containing a PIN to verify your address, please follow these instructions:

1. Sign in to your AdMob account at  ... Read more »

CPM is around $1, or $1 per 1000 Ad impressions. Clicks I have seen as high as $0.25, but its going to vary on the Ad shown obviously.

Essentially my rough guide on income per active user per day based on my very limited experience:

Assuming each user will go through 10 impressions per day/play session. About 10 minutes spent in your game, this is a pretty big assumption and highly game dependent.

100 active users = 1000 impressions per day = $1
1,000 = 10,000 = $10
10,000 = 100,000 = $100
100,000 = $1,000
1,000,000 = $10,000 

So on and so forth, just a rough guide. But it will HIGHLY depend on your own game and how long they spend playing it per session. For me, when I had my game free + Ads/IAP, I see per active ... Read more »

AdMob is Google’s advertising platform for promoting and monetizing mobile applications. Similar to MoPub, it allows application developers to promote their applications through in-app ads, monetize their applications by enabling in-app advertising, and provides intelligent insights through Google Analytics.

AdMob is available for Android and iOS platforms, with support for Unity and Cocos gaming engines. Your AdMob account connects with your AdWords account to distribute your ads for your Android, iOS, or gaming applications.

By connecting AdMob to AdWords, you can create mobile app install campaigns ... Read more »

If you are using banners, you should try Interstitials.
Take a look at your AdMob statistics and see which countries and devices are bringing you higher eCPMs. (Usually, USA and Tablets perform better). You could focus on improving UX and increase user acquisition and retention for the countries and devices that work well for your app.

Worried about how to maintain your CTR? Want to earn high? Download our Auto Impression app today and maintain your CTR and earn well as well.