First, what is your planned revenue model with AdMob? Is it to earn revenue from users who will click on ads? Next, how popular do you anticipate your app to be? In other words, how heavily will you promote it? Will you promote it both organically and through advertising?

Then, based on your planned revenue model, how engaging will your app be to your users? If you are relying solely on ad clicks, then you will need your users to be using your app regularly so that they are seeing ads that will get them to click.

All of these things will factor into how much revenue you can earn from AdMob.

As far as specifics, here are some examples of AdMob earnings we have learned about through case studies.

• App creator Szymon Kimaszewski's first app, Blood Pressure, has over 26,000 reviews and over 1 million installs. As of 2013, he was earning $700 to $850 USD per month through this app and AdMob. He now has six apps on the Google Play store. All are available for free, some monetized with AdMob ads and with in-app purchases.

• App company Balloon Island created several popular games (all free) that have generated millions of downloads. As of 2016, their company was making $2,000 daily from AdMob while still providing a great user experience for their game players to keep them coming back on a regular basis.

• App creator Rich Woods thought it would be fun to create a simple, free slot machine game app in his spare time. With no upfront investment, only 300,000 downloads, and AdMob, he was earning $100 a day, one month after launching it. He now has several slot machine apps in the app store.

• App company HeroCraft Ltd, makers of the hugely popular game Farm Frenzy (currently with over 10 million downloads) saw an over 200% increase in revenue using AdMob. Originally, they released Farm Frenzy as a free app with in-app purchases only for four months, making $20,000 USD. During the next four months, they added AdMob to their free app with in-app purchases, making $58,900 USD. They have since added many more games to their library of apps and also use AdMob to cross-promote their games to their other game players.

As you can see, popularity and engagement play a huge role in your potential earnings using AdMob. You can learn more about the types of apps that do well with AdMob monetization by reading more case studies, using the filter to see stories by industry, ad features, and theme.

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