It’s impossible to ignore mobile optimization as a website owner or publisher now — you get penalized not just by your users but also search engines. Sites not only have to be mobile-friendly, but in order to maximize ad revenue, they also have to optimize the way ads are served on mobile devices.

A lot of the changes you need to make as a mobile publisher are similar to the ones found in desktop ad optimization strategies.

1. Use Multiple Ad Networks

The majority of mobile ad networks don’t guarantee 100% fill rates. Working with just one ad network means that impressions may go unfill ... Read more »